Wiley publishes the Korean edition of Matthias Sutter's latest book: „Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace”

This book presents current insights from the field of behavioral economics to understand better the "human factor" in professional life and to enable successful cooperation. It provides a comprehensive perspective on the "big picture" by analyzing what makes people "tick," how they respond to incentives (monetary or non-monetary), and what that means for working together – or against each other – at work.

What makes my counterpart tick?

In professional life, it is crucial to be able to "get along" with other people and to know their typical behavior patterns. This applies at all hierarchical levels and in all areas of cooperation and is the basis for personal and corporate success.